About Us (CP)

Alice & Louise New York was never meant to be just a brand 🩶

It began during one of the hardest chapters of our lives. A time filled with uncertainty, pain, and the feeling that everything familiar had suddenly changed.

But in the middle of that darkness, one thing never changed: a mother’s love for her daughter.

Louise made a promise to always stand beside Alice no matter how difficult life became. To remind her every single day that she was still strong, still beautiful, and still worthy of happiness, even on the days she struggled to believe it herself.

Slowly, they began rebuilding together. Not just their routines, but their confidence, their hope, and the way they saw themselves and the future ahead. It wasn’t always easy. There were heavy days, moments of doubt, and times when simply moving forward felt impossible. But there was also resilience, patience, and an unbreakable bond that carried them through it all.

From that journey, Alice & Louise New York was born 🩶

Not simply as a fashion store, but as something deeply personal. A reminder that even after life changes us, we can still rediscover confidence, beauty, and strength within ourselves.

Every piece in our collection is chosen with intention, to help women feel comfortable, confident, and seen for who they truly are. Because we believe everyone deserves to feel proud of themselves, no matter what they’ve been through.

This store will always be dedicated to Alice.
To her strength.
To her journey.
And to the resilience she continues to show every day.

And because we know so many people carry struggles of their own, we wanted this mission to mean something beyond ourselves too.

That is why 30% of every order is donated to Save the Children US, helping support children facing difficult circumstances and giving them hope for a brighter future 🩶

Today, we are incredibly grateful to celebrate 7 years of Alice & Louise New York.

Seven years of growth
Seven years of resilience
Seven years of love and support carrying us forward

Every order we receive means more to us than words can explain. It’s not just support for a store — it’s support for a story, a mission, and a reminder that no one has to go through hard times alone.

For that, we are endlessly grateful 🩶

Thank you for being here
Thank you for reading our story
And thank you for supporting something so personal to us

With love and gratitude,
Alice & Louise 🩶